Ecommerce Strategy China

The Management Concept of JD.COM's Founder

By ESC Editorial Team, 10 days ago

“I won’t invest in a football team nor a film company. I just want to make JD.com be the national online shop,” said Richard Liu, the founder of JD.In 1998, when JD was just a small counter dealing in optomagnetic products in Beijing, it barely survived in the fierce competition with a turnover of only few thousands every month. In a decade, it grew into China’s largest e-commerce company. By 2015, as recorded, the annual revenue of JD has reached 181.3 billion and the gross merchandise volume up to 462.7 billion.It is always at the forefront of technology and innovation; each step it took not only attracts wide public attention but also remarkably affects the whole e-commerce industry, whether it be the self-built B2C logistics mode in 2007 or the win-win cooperation with Tencent in 2014, which is another Chinese internet behemoth. All these hidden stories covering strategy making, corporate culture, personnel management and construction of finance and logistics as well as a wealth of Richard Liu’s illuminative business concepts are presented in this book. It is definitely a perfect choice for readers who are engaged in e-commerce and retail or particularly interested in these fields.The full edition is coming soon…

The Biggest Online Shopping Carnival in China - To Unveil The Tech Secrets Behind Double 11

By ESC Editorial Team, about 1 month ago

Double 11 (November. 11th) is an online shopping festival first created by Alibaba. Known as the biggest shopping carnival in China, it was born in Hangzhou, then flourished in the Internet and came with the new economy, and it is now making a significant contribution to the whole world.Since Taobao Mall was established in 2009, Double 11 has been developing for more than 8 years, and saw amazing achievements in both technological innovation and business mode upgrade. It seems that November 11th has been a symbol for the end of a year while a start for the forthcoming future. This book gives a full picture of the technology and commercial development of Double 11 throughout the past 8 years. There is story of how the Alibaba engineers had strived to keep the infrastructure stable under tremendous traffic and how the group had advanced in mobile terminal and energised the merchants. It not only encompasses abundant researches on the leading-edge technologies such as cloud computing, big data, artificial intelligence and Internet of Things, but also provides a deep insight into the business domain ranging from e-commerce, financial, customer service to logistics. It is sure that both Internet amateurs and business practitioners will feel great harvest after reading the book.The full edition is coming soon...

The Rising Chinese E-Payment Giant - Alipay

By ESC Editorial Team, 3 months ago

Alipay (the subsidiary of Ant Financial Group) is probably the most well-known name in China. Chinese use this application several times a day: they pay through its QR scanning payment or manage their asset through its mutual fund – Yue’bao. But unlike its hot creation, Ant Financial was pretty much forgotten by the public. Born in 2004, it evolved from a small department of Taobao that housed only a handful of employees doing settlement work using the simplest spreadsheet of those days. Within a decade, it has established itself as the most valued internet finance enterprise in China transforming the entire financial industry with its massive data and powerful technology. The book tells of Alipay’s journey from “nobody” to the most widely-used payment system, and also records significant stages in its evolutionary history. The book also provides abundant reference and inspiration on entrepreneurial thinking, business concept, corporate culture, operating mode and personnel philosophy.

The Great Global Journey - The Growth Stories of Ant Financial Services

By ESC Editorial Team, 3 months ago

Jack Ma said Alipay’s independence from Taobao was an imperfect but correct decision. Its story of development not only mirrors Jack Ma’s transformation from a start up beginner looking for an angel investment to an entrepreneur who values independent business, but also traces all the steps of innovation and experimentation of the Alipay team – looking ahead and fearless as their leader Jack Ma. When the fast-growing internet market has cultivated mighty participants in the industry such as Wechat and JD.com, Alipay is urged to think hard about how to get ahead. With the launch of Alipay, Ant Financial has crossed borders in recent years – bringing to market products that are suitable for the average person, such as Zhima Credit and small loans for rural areas, so that they could gain access to the financial world; it exported a payment technology to keep track of the long-term development on the globe. Admirable, however, is that in the ever-changing environment, it has never lost the original dream that everyone should enjoy the convenience of the internet.

The Social Media Fever in China

By ESC Editorial Team, 8 months ago

The social network has become so important in people’s lives that it has changed many of our habits. We automatically take photos of parties and upload them to our social media accounts; we enjoy commenting on Weibo as we watch television dramas; we refer to the rating from our friends before we purchase an item or go to a new restaurant. We express our opinions more, from what we have seen or experienced to the latest news and hot topics. We are bombarded by thousands of pieces of information every day. We have an impact on the lives of our friends as they have on ours. These subtle changes, when they have reached a certain maturity, will lead to a transformation. The media industry stands in the breach. People become feverish microblogging audience every time an important event occurs, and the ability to present information seems to flow from media to ordinary users at high speed. Next comes the transformation of marketing, as people are more likely to influence and be influenced by others. Massive user numbers and profits are generated in the vast social network that attracts a growing number of enterprises and start-ups to capitalise on the emerging opportunity.

The Management Concept of JD.COM's Founder

The Biggest Online Shopping Carnival in China - To Unveil The Tech Secrets Behind Double 11

The Rising Chinese E-Payment Giant - Alipay

The Great Global Journey - The Growth Stories of Ant Financial Services

The Social Media Fever in China

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