The social network has become so important in people’s lives that it has changed many of our habits. We automatically take photos of parties and upload them to our social media accounts; we enjoy commenting on Weibo as we watch television dramas; we refer to the rating from our friends before we purchase an item or go to a new restaurant. We express our opinions more, from what we have seen or experienced to the latest news and hot topics. We are bombarded by thousands of pieces of information every day. We have an impact on the lives of our friends as they have on ours. These subtle changes, when they have reached a certain maturity, will lead to a transformation. The media industry stands in the breach. People become feverish microblogging audience every time an important event occurs, and the ability to present information seems to flow from media to ordinary users at high speed. Next comes the transformation of marketing, as people are more likely to influence and be influenced by others. Massive user numbers and profits are generated in the vast social network that attracts a growing number of enterprises and start-ups to capitalise on the emerging opportunity.
With deep cheekbones and twisted hair, 5 feet tall, he was called “Chinese Napoleon” by the media. He took part in the College Entrance Examination for three times, but the grade in math was so frustrating that he almost gave up the college dream. Nevertheless, he speaks fluent English which even made some people take him for a foreigner. He was the first one to touch the Internet world, though in the early years, he was saddled with bad names such as Liar and Madman. However, this strong-willed man was not easily put down by the sufferings, but tackled them ahead on and finally became a global ambassador for Chinese business and one of the world’s most powerful people. He is Jack Ma. The book thoroughly portraits the legendary story of this commercial magnate and recounts his ups and downs throughout these fifty years. From failing in the college entrance examination to realising his college dream, from being rejected for several times to finding a career as a teacher, from craving out to getting the company on the right track, from setting up the China Yellow Page despite opposition to creating the e-commerce empire Alibaba, from encountering the crisis of Taobao to leading the Alibaba to go public, Jack Ma never stopped climbing higher. Apart from his bumpy experience in starting business, the book also reveals specific aspects of Jack Ma’s life, including his family, his characteristics to his mood changes during these periods.