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The Biggest Online Shopping Carnival in China - To Unveil The Tech Secrets Behind Double 11

The Biggest Online Shopping Carnival in China - To Unveil The Tech Secrets Behind Double 11

By ESC Editorial Team (Author)

5

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June 1, 2018 6 1

Introduction

Double 11 (November. 11th) is an online shopping festival first created by Alibaba. Known as the biggest shopping carnival in China, it was born in Hangzhou, then flourished in the Internet and came with the new economy, and it is now making a significant contribution to the whole world.


Since Taobao Mall was established in 2009, Double 11 has been developing for more than 8 years, and saw amazing achievements in both technological innovation and business mode upgrade. It seems that November 11th has been a symbol for the end of a year while a start for the forthcoming future. 


This book gives a full picture of the technology and commercial development of Double 11 throughout the past 8 years. There is story of how the Alibaba engineers had strived to keep the infrastructure stable under tremendous traffic and how the group had advanced in mobile terminal and energised the merchants. It not only encompasses abundant researches on the leading-edge technologies such as cloud computing, big data, artificial intelligence and Internet of Things, but also provides a deep insight into the business domain ranging from e-commerce, financial, customer service to logistics. It is sure that both Internet amateurs and business practitioners will feel great harvest after reading the book.


The full edition is coming soon...

Contents

The full edition is coming soon...

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Comments (Customer Reviews 1)

  • 5

    By JWL Merticular February 19, 2019

    Alibaba and the present CEO Zhang Yong are doing a successful business by creating Double 11. But as the CEO said, he didn't know it could make such a big deal at the beginning when they launched the first Double 11 in China market.

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