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Taobao looks to stimulate customer consumption online with its own short video app

By ESC Editorial Team, 11 months ago Business
Taobao looks to stimulate customer consumption online with its own short video app

The short video has become one of the most important e-commerce trends that encourage people to shop. Tik Tok added Taobao's product link in its short video this year, turning many Taobao products into trends. The successful collaboration between Tik Tok and Taobao on the social networks with short videos has enabled other e-commerce companies to join the short video market.In September 2018, Taobao launched an independent short video App called "Luke". Users can watch short videos that revolve around merchandise while shopping in the app. Taobao, however, is an e-commerce platform. How can it...

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