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Marketing insights from Alibaba’s Double 11 Global Shopping Festival

By ESC Editorial Team, over 5 years ago Business

Marketing insights from Alibaba’s Double 11 Global Shopping Festival

Shoppers from all over the world flocked to Alibaba's annual "Double 11" Shopping Festival on Nov. 11, which saw record sales of CNY 213.5 billion (USD $30.7 billion). Less than two hours after the opening of the Double 11 Shopping Festival this year, sales had already reached CNY 100 billion, according to the Alibaba website. * Sales Data of Alibaba's Double 11 over the YearsThe three main markets besides mainland China in 2017 were Russia, Hong Kong(China) and the United States. Popular items purchased by overseas customers included mobile phones, wool coats and knitted sweaters. In the firs...

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