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Content marketing is a new e-commerce trend of 2018 in China

By ESC Editorial Team, over 5 years ago Business
Content marketing is a new e-commerce trend of 2018 in China

As everyone knows, Taobao and JD are transactional e-commerce. Today, another e-commerce pattern is increasing through content marketing. Content marketing in e-commerce generates and shares contents through short videos, live broadcast, hot events, IP, entertainment, games, etc. to attract relevant consumers to the e-commerce platforms and turn them into customers.Compared to traditional e-commerce, the most important change in content marketing e-commerce is that consumers' buying intent and their actual purchasing behaviour are separated. In most cases, the two behaviours have always occurr...

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