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What are WeChat Mini Programs?

By ESC Editorial Team, 12 months ago Business
What are WeChat Mini Programs?

In July 2018, Google released its first WeChat Mini Program- Sketching Game, as an attempt to re-enter the Chinese market. The WeChat users can enter the game by scanning the QR code to open the mini program. This trial is useful for Google to introduce more applications to the Chinese market through WeChat in the future. So what are WeChat Mini Programs?In September 2016 began internal tests of the Mini Program. Founder of WeChat Xiaolong Zhang defined Mini Programs as follows: "Mini Programs are applications that can be used without downloading and installing on mobile devices. Users can ope...

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