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Columns Details

What is WeChat Live Streaming?

By ESC Editorial Team, about 1 year ago Business
What is WeChat Live Streaming?

WeChat Live Streaming is an innovative way for WeChat users to engage with brands, businesses, and influencers. WeChat Live Streams are broadcasted from WeChat Moments, which allows the audience to comment and interact during the streaming session. Businesses can use WeChat Live Streaming to promote their products, share special offers, or host live Q&As with their customers.


Unlike other live streaming platforms, WeChat Live Streaming is a one-stop shop for branding and engagement. WeChat Moments allows users to share the link or QR code to join in the live stream with friends and family.


WeChat’s audience can also comment on streams to give feedback or ask questions, creating an interactive experience. WeChat Live streaming also has the ability to go viral - as WeChat Moments allows people to easily share or repost streams with their WeChat contacts. WeChat live streaming can be used for a variety of purposes, including product launches, customer service, interviews, and events. Brands can use it to showcase their products or services, answer customer questions, and build relationships with their followers.


How To Set Up WeChat Live Streaming?


To set up WeChat Live Streaming, the first step is to create an Official WeChat Account. An Official WeChat Account allows businesses and organizations to promote their brand on WeChat and engage with followers. To do this, businesses must register for WeChat Professional Services, submit application documents, and pass WeChat’s review process.


After the account is approved, businesses can create WeChat Live Streams by uploading videos or images with descriptions and links. WeChat also offers a Webcast platform for live streaming, which provides more advanced features such as real-time interaction and analytics. Users can start a live stream by going to the "Moments" section of their Official Account and clicking on the camera icon. From there, they can choose to broadcast a live video stream to their followers.


During the live stream, followers can comment and interact with the host in real-time. The host can respond to comments and questions, making the live stream an interactive experience.


After the live stream is over, the video can be saved and shared on WeChat and other social media platforms.


Best Practices for WeChat Live Streaming


WeChat Live Streaming is a powerful tool for businesses to engage with their WeChat followers, but there are some best practices to keep in mind. Before starting a WeChat Live Stream, it’s important to create an effective content plan that includes the topic of the live stream, the duration and structure of the stream, and any visuals or props that will be used. WeChat Live Streams should also have clear objectives and goals, such as increasing brand awareness or driving sales.


If you're planning to use WeChat live streaming for your business, here are some best practices to keep in mind:


1. Plan ahead: Before starting a live stream, make sure to plan out the content and format. Consider what topics you'll cover, who will host the stream, and how you'll promote it to your followers.


2. Promote the live stream: Use your WeChat Official Account and other social media channels to promote your live stream. Consider offering incentives or giveaways to encourage followers to tune in.


3. Engage with viewers: During the live stream, make sure to engage with viewers and respond to their comments and questions. This will help build relationships with your followers and increase engagement.


4. Monitor the chat: Keep an eye on the chat during the live stream to ensure that there is no inappropriate content or spam.


5. Follow up after the live stream: After the live stream is over, follow up with viewers to thank them for tuning in and encourage them to share the video with others.




WeChat live streaming is a powerful tool for businesses to connect with their followers on the platform. By following best practices and planning ahead, businesses can use WeChat live streaming to engage with their audiences and build stronger relationships with their followers. As WeChat continues to grow in popularity, live streaming is becoming an increasingly important part of any social media marketing strategy.

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