The continuous development of female consumer demand has begun to lead a number of new trends in social consumption. How should physical businesses operate on the basis of the “She-Economy” in order to meet the needs of many female consumers and to earn new profit points? “Light Luxury” consumer market The definition of “light luxury” generally refers to consumer goods of around $300 (about RMB 2,000). In other words, “light luxury consumption” is an affordable “luxury consumption”. In China, the consumer groups of those born in the 80s and 90s are growing. In particular, most female...